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What the Color of Your Logo Says About Your Company (Infographic)

A logo is one of the most important aspects of any business. A logo becomes the 'face' of your company yet many entrepreneurs don't give it much thought and usually settle for something horrible, often designed by a relative or friend with mediocre Microsoft Paint skills.

Psychologically, your logo has a big impact on potential clients and can deter them from buying your product or service. Everything from the design, the colours and the fonts make a difference and it is something that every business owner should consider before making his final decision.

The infographic below offers some insight into the psychology of logo design and offers advice on which colours and fonts will best suit the message that you are trying to convey to future clients.

VIGO does not only offer responsive website designs, we also do logo and business card design for small businesses and entrepreneurs. Please contact us on for a quote.



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