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Why is my Website Not Showing up on Google?

One of the most frequently asked questions in the website development industry is this: "why does my website not show up in Google?"

This question usually gets asked a couple of days after a new website is published and the business owner realizes that when searching the business name in Google, their website does not appear on the first page. The answer to this, as with most things that are SEO-related, is not as simple as one might imagine.

When it comes to Search Engine Optimization (SEO), there are two things to keep in mind:

  1. There are hundreds of factors and elements that Google use to rank websites, and these factors are ever-changing as well. Basically, this means that there are no quick fixes to SEO.
  2. In your eyes, your website might be the most important website on the internet, but in reality, your website competes with BILLIONS of other websites and domains to get ranked well in Google.
Back in the day, ranking well on Google simply meant that your website had some good keywords inserted, your images had ALT and TITLE tags, you submitted your website to Google and you had a couple of other websites that linked back to your site - oh boy, how things have changed.

Google now looks at so much more before ranking your website. Site Maps. Social Media Websites. robot.txt files. Length of your copy. Length of your code. Keyword Quality. Quality of the content. Uploading New Content. How fast the site loads. Responsiveness of your website. Canonicalization. URL Structures - the list goes on and on.

There's enough to say about all of the aforementioned factors to keep you busy for days, but in short: There are no quick fixes. If your website was just published recently, the chances of ranking well in Google is zero. Improving your ranking can take months to do - the good news is, you can do it yourself.

SEO MOZ have become the go-to guys when it comes to SEO best practices and THIS GUIDE will give you an in-depth look at how SEO works and how you can improve your website's SEO ranking.

Although VIGO does not offer SEO as a stand-alone service, our platform does allow you to add all the SEO elements that you'd like.


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