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TOP TIP: Add Google Analytics to your Website

Any online marketing efforts are a waste of time and money if they're not being monitored to test their effectiveness. We often get asked about how a webmaster can check how many visitors his/her website receives and where these visitors come from. Our answer: Google Analytics.

Google Analytics is the preferred website visitor tracking tool and is widely accepted as the most accurate and useful tool available.

With Google Analytics, you can track the amount of people that visit your website, see which pages they viewed and how long they stayed on your website. You can also track goals and conversions to determine how many of them clicked your call to action buttons or signed up for newsletters.

The best thing about Google Analytics is that it is very easy to use and understand and it is also very easy to implement on your website.

To add Google Analytics to your website, you'll need to sign up for a FREE account - to do that, click here. Once signed up, you'll need to find the tracking code for your account, and add it to your website.

ADD GOOGLE ANALYTICS CODE TO YOUR WEBSITE

If you're using VIGO as a website builder, you don't even need access to your website's code to add the tracking code - you can simply copy/paste it into the Google Analytics section in the VIGO Dashboard.

1. Find the tracking code snippet for your website. Sign in to your Google Analytics account and select the Admin tab. From the ACCOUNT and PROPERTY columns, select the property (website) that you are working with. Click Tracking Info > Tracking Code.
Add Google Analytics to your Website
2. Find your tracking code snippet. It's in a box with several lines of JavaScript code in it. Everything in this box is your tracking code snippet. It starts with <.script> and ends with <./script>.

The tracking code contains a unique ID that corresponds to each Google Analytics property. Don't mix up tracking code snippets from different properties (websites), and don't reuse the same tracking code snippet on multiple domains.

3. Copy the snippet of code.


Don't edit your snippet. Just copy it. You might want to paste it into a text document if you're worried about accidentally losing or changing the snippet from your clipboard.

4. Paste your snippet (unaltered, in its entirety) into every web page you want to track.

In VIGO, this is very easy to do and you only have to paste it once, to include it on all pages.

Log into your VIGO Dashboard - Click here.

Click the SETTINGS tab at the top of your screen. Scroll down and find the Google Analytics text block. Paste the code snippet into this box.

Google-Analytics-Code-in-VIGO
The code inside the box will look similar to the example above.

Once this has been done, the Google Analytics code will be inserted automatically in all the pages of your website, including previously created pages and pages that you create in the future.

You can now log into Google Analytics and start viewing your website visitor stats. Take note, that you'll only be able to view data from this point forward and won't be able to view any data from dates before the code snippet was added.

If you have any trouble adding Google Analytics to your website, email us on support@myvigo.co or find us on any of the social media pages below.



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