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6 Business Blogging Mistakes to Avoid

It is an undisputed fact that running a blog on your business' website has many positive draw cards for the marketing efforts of your website.

The main benefits are that blog posts drive traffic to your website, improves your search engine rankings and can position you as an expert in your field.

Having said that, there are some common mistakes that you should try and avoid when it comes to running a blog on your business' website.

Blogging Every Day

If you blog every single day, chances are you’ll struggle to find enough fresh, high quality content that people would want to read and share. Researching, writing and editing blog posts can take some time and cutting corners to post every day is not worth it.

Instead, try and post 2 to 3 times a week, or even once a week. Keep it consistent and make sure your content is quality reading material that people would want to share.

Don’t Over-Do SEO

It is true that blogs are great for search engine optimization but overdoing it is not a good thing. Many people believe that you have to have a certain amount of keywords and links etc for search engines to improve your search rankings – this does hold truth in it, but spamming your post with keywords and links will put readers off.

Search engines have very advanced algorithms that will pick your content up, if it is original and of high quality. Always write your blog posts for a human audience, not for search engines alone.

Keywords and linking overkill, could lead to penalties to your search ranking.

Not Marketing Your Blog Posts

Some believe that all it takes to run an effective business blog, is to write quality content. This is true, in part, but your blog post needs to be shared by you in order for people to find it.

Make sure you have social media platforms and email lists where your latest blog posts can be shared to an audience that wants to read the content that you create.

Not Making Use of Email Lists

Social media platforms are great to share content, but the power of an email list should never be underestimated.

Email newsletters are a more personal way of sharing your content and is very easy to set up. Tools like MailChimp allows you to set up opt-in forms and helps with the management and sending of newsletter emails.

Always make sure you only include email addresses of people who explicitly opted-in to hear from you.

To get more people to opt-in, create a sign-up form on MailChimp and embed it on your website – you can also offer discounts on products and services to people who do sign up.

Only Writing Short Blog Posts

It is true that people have become lazy when reading online and want information in small, bite-size chunks.

Having said that, people don’t mind reading longer blog posts that offer more value – more quality content, in a longer post, will keep people reading and offering that type of value will more than likely lead to them sharing your blog post.

Best practice is to make sure you get your point across effectively – sometimes that can be done in a short post, other times, a longer post will be required.

Ignoring Images

Words are important, but readers require a visual experience as well. Using images will improve the quality of your blog posts and readers will be more likely to share the content.

Images will grab a reader’s attention and can help you bring your point across better. Using videos and infographics will also make content more interesting, easier to remember and shareable.

While there are no sure-fire guarantees when it comes to blogging, it is important to keep certain things in mind. Ultimately, it usually comes down to what your unique audience prefers and it could take time to play around and test different types of content before finding your readers’ niche.

Have some blogging tips of your own? Share them in the comments below.


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