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How to Enhance Your Personal Brand

Whether you’re employed, running your own business or looking for a job, getting your personal brand in order will go a long way in helping you reach both personal and business goals.

A lot of people don’t see the value in themselves as a brand but with the rise of social media and the internet as a whole, people are always looking at you from the outside, resulting in opinions being formed about you before you even meet. First impressions last, but first impressions aren’t always face-to-face.

Get Online

The first step in enhancing your personal brand is to get online. This means opening social media accounts and being fairly active on them – you don’t need to bombard people with posts, but you want to be visible enough for others to take notice of you.

While Facebook is great for keeping in touch with friends, social media platforms like LinkedIn, Twitter and even Instagram carry real networking value. These platforms allow you to get in touch with likeminded people who could become invaluable networking partners – engaging with people who might be able to open future doors for you or your business, is key.

Start a Blog

A personal website, in the form of a blog, is a great way to get more visibility on you as a brand. Sharing your thoughts and content that you find interesting and that is relevant to your industry will go a long way in letting people know who you are.

People will resonate to you and who knows, new business opportunities or job offers might just come from it.

A website can also serve as an online CV where you can upload your employment history and examples of the work you’ve done.

Setting up a website does not need to be an expensive exercise – companies like VIGO offer website-building solutions for only R150 per month. Click here to learn more.

Be Yourself

If you’re looking to network with people online, chances are you’ll meet some of them face-to-face at some stage. You’ll want to stay true to yourself online, as they’ll become suspicious if the person they meet is completely different from the one you portray to be on social media.

Authenticity is key for any brand, but even more so for your personal brand. If people resonate with you online, they’re likely to do the same in real life – but only if you are honest about who you are at all times.

Don’t hide behind a computer screen, eventually someone will spot you for who you are and instantly lose any trust that has been garnered.

If you’re looking for someone to help with your personal or business brand and website, contact VIGO and see how we can help you –


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