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The Importance of a Business Mission Statement

As a small business, your mission statement is of utmost importance – it will give you, your employees and your customers a clear indication of where you’re heading as a business.

A mission statement is also a way of holding yourself accountable to what you’re promising to the customers – something to fall back on when things start looking bad.

On the other side of the spectrum, not sticking to your mission could leave you red-faced as customers will demand answers when they pick up that you are dropping on your promise.

A mission statement is something you should think long and hard about, and something that all businesses should have – even the world’s biggest corporations have mission statements. In the infographic below, you can view some of these mission statements – judge for yourself if you think they are keeping to their promises or not.
The Importance of a Business Mission Statement


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